Docs › Brand & settings

Brand kit

Set your logos, colours, fonts and tone of voice once — the app, both portals, generated images, decks and AI copy all use them.

Go to Settings and scroll to the Brand section. Changes take effect when you select Save brand; the Preview card beside the form shows a sample post and deck cover as you edit.

Logos

Upload two versions if you have them:

Logo on light — your normal logo, for light backgrounds. It appears in the sidebar, the portals and on light slides.
Logo on dark — a light-coloured version for dark backgrounds, used on social image bands, deck covers and in dark mode.

If you only upload one, it is used everywhere. Use Replace or remove a logo from its upload box.

Colours

Brand colour — your main colour. It paints buttons, links, the active sidebar item and progress bars in the staff app, the buyer portal and the agent portal, and the bars on presentations.
Accent colour — price chips and table headers.

If your brand colour is too light or too dark to read against the page, bildflow falls back to its own indigo for text and buttons so everything stays legible.

Fonts

Pick a Heading font and a Body font from twelve Google Fonts (Inter, Manrope, DM Sans, Poppins, Montserrat, Raleway, Space Grotesk, Josefin Sans, Playfair Display, Cormorant Garamond, Lora and Merriweather). A sample line under each picker shows the font. They are used on social images, presentations, the brief PDF and unit sheets.

Voice

Tagline — shown on deck covers and given to the AI as a fact.
Tone of voice — Luxury (restrained, sensory), Family (warm, practical), Modern (crisp, design-led) or Investor (numbers first).
Hashtags — comma-separated; added to social captions.
Words to avoid — comma-separated; AI copy will not use them.
Default image style — the starting style for AI concept scenes: Photoreal, Lifestyle, Minimal or Aerial.

Contact details

Instagram, Facebook, Sales phone and Sales email appear on presentation contact pages and in the footer of social images. Handles can be typed with or without the @.

AI models

Text model — Claude Sonnet (recommended for everyday copy, 1 credit per text action) or GPT-6 Astra (OpenAI's flagship, slower and 3 credits per text action). GPT-6 Astra needs OPENAI_API_KEY on the server.
AI concept image quality — the default for AI concept scenes: Standard or High quality. You can still change it per image.

See AI credits for what each choice costs.

Tip: The dashboard's "Set up your brand" step is ticked once you add a tagline, choose a heading font, set an accent colour or upload a logo for dark backgrounds.